Download A Century of Spin: How Public Relations Became the Cutting by David Miller PDF

By David Miller

ISBN-10: 0745326897

ISBN-13: 9780745326894

--Uncovers the key heritage of the PR industry-- This ebook charts the relentless upward push of the general public relatives and the way it has reworked our society. Revealing the roots of the PR flow within the years best as much as the 1st global warfare, it sh

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Extra info for A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

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With voting, governments could change. Instead it was necessary to find ways to ensure that power could be defended, whatever government was in power. 77 This was the origin of the long and involved attempts by the secret state and key corporations to defend their interests from democratic decision making; the campaign, in other words, to ensure that democracy did not work. Miller 01 chap01 43 23/10/07 16:25:53 44 A Century of Spin THREE KEY PLAYERS IN EARLY CORPORATE PROPAGANDA IN BRITAIN Dudley Docker Docker was an important corporate activist at the forefront of attempting to roll back democratic reforms.

Kocks is former spin doctor for Volkswagen and for the Herstelle und Betriebs der Atomkraftwerke in Deutschland, the body responsible for building and running all Germany’s 19 nuclear power plants. Kocks pushes a relativist case arguing that ‘spin doctoring is a privately financed public service provided by communication professionals to support markets that are in need of storytelling to enhance somebody’s business or the economy as a whole’. There is, he says, ‘no such thing as story-free markets’.

In 1919 more than 4 million workers were involved in industrial disputes, four times the number in the previous year. Beginning in 1919 almost 400,000 miners went on strike, sparking one of the longest-running industrial disputes in the US which resulted in the destruction of the miners’ unions. Ivy Lee was retained to defend the strike-breaking activities of the Logan County Coal Operators Association in October 1921. ’33 In the face of an influx of state police, national guards and federal troops ordered in by the President, the defeat of the miners was inevitable.

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