By John Bateman
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Extra info for Analysing Multimodal Documents: A Foundation for the Systematic Analysis of Multimodal Documents
The other is the role of changing technology bases for document production. Non-professional design is considered significant because it is here we come the closest to ‘natural’ or ‘spontaneous’ verbal graphic language production. , before it is channelled into particular preregulated—and thus perhaps artificial—shapes and forms, the researcher into verbal graphic language can try to ascertain just what the implicit knowledge of graphical/visual organisation in a society is. , Walker 1982 and Walker 2001) accordingly includes surveys of letters, both handwritten and typed, as examples of lay design that can reveal the norms and conventions of visual language.
Many of the properties observable in such a signal were artefacts of the technology used and never came to carry much in the way of interesting configurations of meanings. They did not come to support oppositions that could stand in contrast to anything and so could not be meaning-bearing. Much talk of ‘new’ genres can, with an appropriate view of genre, be called into question. Unless the ‘contribution’ of the technological basis is properly theorised, the object of study has not yet been made accessible.
We will begin, therefore, by setting out what we can and cannot take from these disciplines. We then in the chapter following turn to the explicit account that we have developed for capturing those components of multimodal documents which provide the expressive resources necessary for those artefacts to carry meaning. , the ‘page’ as such. At one extreme, we have approaches that set the page against the social and individual context of the production of its containing document; at the other extreme, we have approaches which set the page against the social and individual context of reception of that document.